4 Digital Marketing Tips
Digital marketing is fast becoming the norm of the day for most businesses. It is the leading marketing tool in this digital era. Studies show that Australians will spend an average of 10 hours on the internet whether on hand-held devices or the computer. To this end, most businesses are engaging most of their businesses online through digital marketing. The internet world has become a global marketplace for such services such as online shopping becoming more and more popular. To take advantage of this, businesses are turning to digital agencies to build up new website or redesign existing websites.
One of the first tips that a creative agency will give you is to redesign your website to a more modern design that is more creative and appealing to potential clients. Creating of websites may be the first step towards a successful online business; but what are the ultimate tips in building a successful sales funnel. Here are some few tips to increase engagement in your business website through a proper conversion funnel.
1) Encouraging Focus through a Clear Purpose
The first question a business needs to ask itself is why a client needs you. Within a matter of seconds, everyone involved in the business should be able to come up with an answer to this with the help of your website. Letting your client know exactly what your business is all about is of great importance; if you are to succeed in the online market. Any visitor should quickly be able to identify the key purpose of the website. Most business will take advantage of this through false taglines which are rather annoying to most visitors. Creating proper messaging crates trusts to potential clients through clear and concise messages.
2) Creating a Proper Design
No one wants a website that is disorganized. The properly designed website should be able to direct a visitor to exactly what they need. Precise details are of great importance if you are to have a successful site, this includes visuals such as color, imagery and text placement. Thus, make sure the site uses a cohesive flow to highlight visuals for each segment correctly. It is also critical, for the image choice, layout and typography to match your business brand and messaging.
3) Functional website
Internet users hate slow opening pages compounded with none functional pages. It’s a huge turn-off. If a page doesn’t open up correctly, more often than not a client will move on quickly. A proper website design should be able to work properly for both the customer and the business. That is, the site should be able to pull traffic which can be used to gather leads and generate more sign-ups. This will enable the business to analyses users and sell the business products and services more effectively and efficiently. Furthermore, the gathered data can be saved for future marketing efforts. Therefore, ensure that your digital agency can compile a proper functioning site for visitors to navigate easily.
4) Testing your Funnel
Finally, once a properly designed website is running and already attracting traffic, your business will need to test and evaluate your site strength, weaknesses, opportunities, and threats (SWOT analyses). SWOT analyses are an important part of any successful business. The company should be able to identify its most successful part of the site and boost on it, as for the weaknesses, the business should find fast solutions to fix them. Opportunities and threats can be evaluated once the strengths and weakness are identified.