Here’s What You Need to Know about Google’s New Algorithm
If you walk around the Sydney CBD area while browsing on your smartphone, you’ll see that most of them already have websites and social media accounts in place. Because they understand that these days, if you are an entrepreneur, you simply must have a business website. This will house all of your content, from product descriptions, event announcements, and fun blog articles.
For this reason, businesses also compete for people’s attention on the Internet. And because it’s online, everyone has an equal chance of getting noticed and raking in more customers. This is why digital marketing has become a prolific industry in the recent years. Digital marketing is simple all the online efforts made to ensure your business connects with the right customers.
However, it has become increasingly difficult for digital agencies to push for online efforts with the abundance of fake news. If you’re wondering why this should worry you, it’s because most, if not all, SEO strategies are created around Google’s algorithm. If Google thinks that you’re just not worth people’s time, you’re website will not rank on their search engine. And right now they’re cracking down on fake news, which means stricter an algorithm.
Google has started creating a criteria for the changes in Search
Google has created three categories to make sure that the content being ranked is not misleading information. According to an article from Forbes these are: search rankings, direct feedback tools, and enhanced transparency.
There are two ways Google is making sure questionable content is not ranking. One would be changing their Search algorithm. For this one, Google will not divulge the adjustments that they have made, which is totally expected since people might begin making “hacks” to get their content through the algorithm.
The second one would be an update on their Search Quality Rater Guidelines. This is where users will be asked to evaluate the search results so that Google can inspect the quality of Search meticulously. Evaluators will have to study the detailed and comprehensive guideline so that they will know what constitutes questionable content.
When you make a search, the auto complete feature and the Featured snippet will now include direct feedback links so that users can easily see and flag content that is considered questionable. Other than ticking boxes that marks questionable results, users will also be able to provide a reason why they think they consider the content misleading. The direct feedback will influence the Google’s Search algorithms.
Their efforts for transparency involve updating policies for Auto complete and the How Search Works page. Forbes has further reported that the content policies for Auto complete will include the categories Google is using to “remove predictions from search strings.” There will be a link on the page that people can access so they can report a prediction that should have been banned.
So if you want to avoid falling under the “misleading information” category, ask your SEO agency and review the new guidelines and policies Google has made against fake news. Sometimes we publish things that are not meant to mislead, so let these updates guide you when you write your content.